Modern Day Charity- DQ
TAMPA—This Dairy Queen franchise located on State Rad 64 in Brandon works as a charity to financially support the Lakeview Center, a behavioral health and child protective services agency.
“We were on a way home from the golf course when we passed by,” said DQ customer Rita. “It looked like a really nice facility so we decided to stop here for dinner.”
Like many customers, she had no clue that this franchise was purchased by Lakeview Associated Enterprises in order to keep their Lakeview health center in Pensacola afloat.
The center that provides therapy, aid and treatments to abused children and adults whom struggle with disabilities, needed some help of their own: more income revenue.
Instead of traditional methods of fundraising, they purchased an ice cream retailer. This Brandon location is just one of the three franchises the Lakeview Associated Enterprises owns. But in the future, they plan to own at least eight Dairy Queens.
All proceeds do in fact go to Lakeview Center, which makes DQ employees more motivated to come to work and perform their best.
Libby, a cashier says, “you come in, it’s not just like a normal job. It’s like you’re working for something and you’re helping out other people.”
Coworker Hilary Borhas said seeing the customers’ reactions are even better. “I think the best part about it is when the customers read the plaque and they are motivated to keep coming back because they know their money isn’t just going to some big company.”
The employees receive their paycheck from Lakeview Associated Enterprises. If the store performs well during the quarter, the Enterprise has enough money to support their health center which allows them to take money from elsewhere, like state and federal funding, to support their employees.